As marketers, we are still struggling with the traditional distinctions of B2B and B2C. However, those boundaries are fast disappearing. The once solid line between these two methodologies is blurring to accommodate in large part, the evolution of the digital age and the rising importance of human engagement.
Blend this with the fact that we make purchasing decisions faster than ever before, as PR and content marketers, this is our opportunity to be part of that process- serving the right content at the right time, to the right people, in a way that’s easy to digest.
Before the days of Google, PR was about broadcasting brand messages, blanket distribution of press releases and being purely focused on print editorial coverage. Roll forward to today, and our role is all about engaging in the customer journey, targeting conversations at key points of the decision process and obtaining the coverage that supports real business growth.
From that first Google search to browsing reviews and features online to seeing what people are saying across social. Right through to expert advice and support with on-site content surrounding the final purchasing decision – this is all about knowing the customer and placing relevant, timely, trusted editorial content – PR at its finest and most measurable.
Today we look far more closely at the customer experience and all of the important touch points along that journey. We strategically target individuals we want to influence and we provide them with content that we know they will engage with and share.
And because we’re digitally minded, we have more data at our disposal to help influence our strategies. We can pin down customer’s wants, needs and desires and because of social media we can have direct, meaningful two-way conversations.
In short – we’re in a stronger position to give people more of what they want and less of what they don’t. We listen, plan, produce, test, then rinse and repeat.
Given our well-rounded knowledge of all aspects of digital marketing, we’re finely tuned to advising our clients when they may need to consider bringing in a specialist. Over the years we’ve built relationships with, and are currently working with a number of strategic partners on a daily basis to offer solutions for our client’s needs.
We’re happy to recommend specialists partnership in the areas of:
We’re sector agnostic with as much experience in B2C as in B2B – and the awards to show for it!
We work with clients across many different sectors from commercial interiors, and the built environment through to home interest. We tackle creative briefs with flair – just like we’ve done for projects with a strong design element. Equally, we can take highly complex themes and craft them into compelling content for technical and business audiences. Whatever the nature of the of the output, we choose not to work with competitor brands and we’re transparent to any new prospects about our current agency clients.